Why Must Businesses Emphasize a Customized Social Media App Development?

Do you think people who haven’t used a single social media platform still exist?  

Even you must be a user of one of the following mobile apps: Instagram, Facebook, Snapchat, LinkedIn, etc. 

So, what makes you use these applications? Is there a specific reason behind occupying your mobile space with these downloaded apps? 

On top of that, have you ever thought about owning a mobile app that could generate exceptional revenue for you? 

Indeed, the demand for social media apps has increased, and now is the time for businesses to emphasize the idea of harvesting benefits. Fortunately, this article will precisely talk about the same and why businesses must spotlight customized apps. So, how excited are you?

BUT FIRST… Let’s start by learning 

More About Social Media App Development 

Before putting a step forward and deciding about building a social media platform, it is vital to learn what it takes to build one. Undoubtedly, people are inclined toward connecting with others more than ever; therefore, social media is a common link that helps them keep in touch!

Traditionally, social media was only used for maintaining connections. However, the icing on the cake is now businesses are also adopting social media platforms for their marketing and branding.

Not to forget mentioning, it is vital to rope in a social media app development company for applaud-worthy app development. 

Social Media App Trends Under the Limelight! 

If you’ve decided to build a social media app, it’ll be best for you to remain updated with the top-notch trends and strategies followed by your competitors. 

Here’s what you need to know!

1. Live Videos

According to stats, more than 82% of people are fond of watching live videos on social media. Therefore, these videos have become a source for people to incline viewers’ attention, engage more people, and connect with them efficiently. 

The trend is mostly followed by the marketing teams to grow their familiarity with the potential audience for increased sales. 

2. Ephemeral Content

Do you familiar with the term ‘Ephemeral?’ 

You probably must have heard the term for the first time; however, not a single person using social media is unfamiliar with what it is!
Ephemeral content is short duration content that stays on social media for up to 24 hours and then disappears automatically. For instance, social media apps like Instagram, Snapchat, etc., are flawlessly using the feature. 

The trend has now acquired tremendous popularity and has also become a medium of engagement for businesses who want to perform online polls, give a glimpse of BHS, and more. 

3. Artificial Intelligence and Chatbots

Have you ever thought that when you raise a query, how do you get instant replies or solutions from the other end? More than half of the time, you don’t even realize that it’s a robot reverting to you. 

Really, you ask? 

Yes, that’s the magic of Artificial Intelligence that eliminates the requirement of human assistance and enables its chatbots to address customer concerns. 

4. Local Targeting

Brand promotion is old news! 

Businesses now aim at staying close to their target customers via geo-tagging, which is one of the rapidly growing trends. 

Notably, geo-tagging is a manner of local targeting that enables businesses to market their products and services to the local audience. Therefore, it is advised to adopt the trend at the initial stage of the business for towering profits. 

5. Community Growth

Before social media became a massive chunk of people’s lifestyles, customers and retailers were not very familiar or connected. However, social media communities made it possible to build a strong relationship between the two parties, and businesses now follow their customer’s feedback with the utmost attention. 

6. Influencer Marketing

During and after the pandemic, influencer marketing became a dominating trend in the market.

But what is it exactly?

Influencer marketing is a form of the social media marketing that amalgamates endorsements from people who have a strong social media presence and influence. 

Interesting, isn’t it? 

7. Augmented Reality Technology

Do you use Instagram or Snapchat filters? 

No one can deny that using face filters is fun, especially when you want to post your friend’s funny pictures on social media! 

And guess what? You’re already familiar with AR technology since these filters are built using the same. 

Additionally, AR tech is also used by brands like Lenskart to allow visual try-on for app users. 

Why Customized Social Media App Development?

Well, here’s the answer for you! 

1. Complete access to customer data
2. Customization helps reach a higher audience
3. Direct interaction between businesses and customers
4. Elimination of irrelevant content
5. Creative freedom

To Sum Up! 

Indeed, the demand for social media apps is brimming. Therefore, it’s the perfect time to hammer the market with your jaw-dropping app once it is planned, designed, developed, and tested efficiently. 

So, have you decided yet? 

If you’re looking forward to taking your first step towards developing a digital space, get a terrific mobile app development company onboard for turning your app vision into reality. 

Happy innovation!