What is SEO (Search Engine Optimization)?

What is SEO and why is it most important for your website? Simply, you can say that it is the process of improving our website or increasing the visibility of our website on the Google search page, so if a user searches for any products or services, then he/she get our website on Search Engine First Page.

As we know, today’s era is the digital age, where people do more online searches than if we promote our website online then we can reach our visibility from one corner to another in India.

I have given you complete information related to SEO, Why SEO is so important?

SEO (Search Engine Optimization) is a procedure by which we take our page/post to the top of any search engine, or you can say that rank it. As we all know, what is a search engine is? A search engine is one where the user searches according to his requirement, and then the search engine shows the result according to that search. There are many search engines in the world but the most popular search engines are Google, Bing, and yahoo. If our website is at the top of the search result, then users will first visit your site, because 90% of the user visit that website which is on top position, and if we are on the top position that helps get more visitors and business also. Therefore, it is very important to use SEO to increase organic traffic on your website. Users generally believe only in the top results and this increases the trust between the website and user.

Type of SEO:

There are two types of SEO techniques, one is on-page and the other is Off-page.

What is On-Page SEO? 

On-page SEO is the exercise of optimizing the website or blog for specific keywords to increase search visibility and traffic in search engines. It involves arranging the page-specific elements like Mets Tags (Meta Title, Meta Description, and Meta Keywords), canonical tags, Robots tag, alt tags, Headings Tags (H1-H6), content, and internal links with keywords.

• Why on-page SEO is so important?

On-page SEO helps search engines to analyze your website or blog and the content linked to it, so that search engines can recognize if a user query is relevant to your site. Google is continually updating its algorithm so that it can better understand and user search and deliver search results that meet that user’s requirements.

What is Off-Page SEO?

Off-page SEO is one of the most important parts of SEO. Off-Page SEO helps in ranking your website on search engines and increasing your BRAND visibility and organic traffic. Off-Page is creating the backlink of our website on different sites. It is the outside work of your website. Once we did the On-Page of the website, we start creating backlinks.

• Why off-page SEO is so important?

Off-page SEO is extremely valuable for every website because it tells search engines that your website is important to others on the web. Every backlink that a website receive acts as a confirmation from another source that your website is quality. Every search engine like Google, Bing, and yahoo measures off-page SEO aspects, like the number and quality of backlinks to websites, for example, one website has quality backlinks from different sources, while another website has zero backlinks. So in that case the site with more backlinks will rank higher on the search result page.

Types of Backlinks:

There are three types of backlinks-

• Natural Links
• Built Links
• Created Links

Natural Links: A natural link is that particular link that comes to the website naturally like someone used our website link in his blogs, images, products, videos, etc. because they think this is very useful for their user and add value to their website.

Built Links: A built link is that like which comes our website from outreach. For example, we have to work on that, as you have to promote the content by reaching out to some publisher or journalists.

Created Links: Created backlinks are those backlinks that we manually create on other websites. In created links, we do some activities like Search Engine Submission, Blog Posting, Social Bookmarking, Guest Post, Directories, Forums, Press Releases, Classifieds Submission, Web 2.0, etc.

What is Local SEO?

The most likely question is what is Local SEO? I believe the answer is already in question Local + SEO. Local SEO is done by keeping in mind to target the local user if someone is looking for services in any specific location so local SEO helps search engines to understand the query and rank our website in that region. For example, you are providing a storage service in Delhi, so what will be the user search on search engines like a storage service provider in Delhi. Search engines give first priority to local businesses, so we can say that local SEO is also the most important part of SEO.