Animated explainer videos are the best strategy to convey the right message about brand products or services to the target audience. These types of videos are of very short duration but have great ability to engage the audience for a long time by conveying the right message. You can create various types of explainer videos to tell your story on social media to attract and engage more and more customers. Most of the people understand the things by watching a video because they are visual learners.
According to a famous molecular biologist John Medina, vision is the most dominant sense among all the senses and it uses more than 50% of brain resources to understand the message given in a video.
In this modern and advanced world of technology people prefer to watch the videos instead of reading the long paragraphs about the products or services of any company. Actions speak louder than words so animated explainer videos have more power to attract the customers because they provide the important information about the company by doing actions.
Why do businesses use animated videos?
Most of the new businesses are now creating the various types of explainer videos to represent their brand in the market. These animated videos are very beneficial to grab the attention of the customer quickly and more efficiently. The competition is very high in the market and it is very challenging for the new business to get a higher place in the market. For the growth and enhancement of new business, animated videos are a great way to establish your brand. Simple explainer videos are not very effective but videos with the animations are definitely the best option to deliver the complicated message in an easy manner.
Where animated explainer videos are used?
As you know, most of the customers prefer to watch the animated videos in comparison to reading the lengthy text of many hundred words. So, animated videos are now being used in content marketing which is very beneficial to generate more product sales. Most of the people feel shy to ask about the products from the salespersons so animated explainer videos are very helpful for them to know about the qualities of their favorite products.
It is difficult to choose the right type of video according to the style and nature of your brand. Script of your explainer video should be very strong and must have the ability to implement a positive impact on the minds of the viewers. Your introduction, theme, end of the video, and call to action should be perfect and correlated with your brand. So you should keep in mind these essential elements before creating your explainer videos.
Use of animated videos for social media strategy:
You should know about how useful explainer videos are and why you should use them on social media. There are important points you have to consider in order to make your animated video strategies successful.
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Keep your video short:
Short videos are more effective as compared to long videos. Because people are very busy and they do not have spare time to watch lengthy videos in order to get the essential information about something. You have noticed Facebook and instagram videos are very short as compared to youtube videos and they have more ability to snatch the attention of the customers. It is not necessary that your video should include animation, for example videos of tasty by BuzzFeed do not use animation but snatch your attention from the start. So, you can learn from them and make a similar social media strategy.
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Autoplay:
You have noticed that most of the animated explainer videos on social media are Autoplay. These types of explainer videos have more ability to attract the viewer’s immediately and efficiently. This is the most effective strategy that companies use to increase their followers. These videos on social media are played silently and inspire the audience through the animation without playing the background sound of that video.
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Feel good:
Most of the companies create animated explainer videos according to the behavior of the customers. They know very well that the animated videos on social media are seen by different types and ages of people. So, you should keep that point in your mind while creating the animated video for social media that it should be appealing and interesting for all types of audience. Your video should make the people feel good and they will be able to share your video with other people.