Communications teams must stay up to date with market trends to maintain their competitiveness as technological advancements continue to change the B2B marketing landscape. Professionals might not be clear on where to focus their efforts because new technology and ways to use them are always developing. We highlight the top B2B technology marketing trends they think will have a significant influence on organizations this year to be of assistance. To stay on top of things, keep a watch on these happenings for the remainder of 2022.
New markets your business can access
The global B2B marketplace is now a much more multilateral and interdependent entity on an economic, cultural, and technological level rather than the sum of numerous autonomous country markets.
Because of the convergence of long-distance telecommunications, more affordable computer processing, and the exponential rise in Internet access, information travels at the speed of light.
Due to the interaction of these dynamics, businesses now need to create global marketing plans and hire managers with the knowledge and abilities to analyze, organize, and carry out these plans.
These factors have made studying international marketing essential for managers and a crucial part of the marketing curricula in university business faculties.
Trends to follow
Despite the evolving digital landscape, digitization still has a minor impact on many global businesses.
An online presence can now be mistaken for just marketing and communication purposes. Many businesses make the error of disregarding digital technology as a legitimate business prospect with numerous routes for global market expansion.
Let’s discover some changing technological trends that all B2B platforms must follow:
Tools for user-generated content
A tool for user-generated content is the essential growth technology that every B2B firm requires. By offering the most trustworthy material that both Google and the user are seeking, user-generated content increases organic traffic and conversions. Additionally, UGC offers social evidence and increased trust, which boosts conversions.
Content is driven by data
The evolution of the B2B content strategy will lead to the dominance of innovative, data-driven content. With a variety of information at their disposal, content writers are not only able to trust their intuition but can also determine almost instantly whether doing so will be worthwhile in terms of the time it takes to write superior content that enlightens and informs clients and prospects.
Apps with audio support and voice-activated virtual assistants
2022 will be ruled by voice-activated virtual assistants like Alexa and audio-based applications like Clubhouse. Why? In today’s virtual world, people are occupied taking care of their families and jobs.
It’s convenient to be able to use voice-activated apps to order meals and groceries while completing other tasks and to communicate with random people if you want to avoid going on camera.
Focus on remote and virtual strategies continued
It’s time to drop the “digital” and stick with “marketing.” Long before the epidemic, the use of optimized digital content techniques was promoted. Brands are now discovering that face-to-face marketing activity may be restricted for a time, more than a year after the initial lockdowns. Digital content is and will be king in particular for B2B technology marketing as we approach 2022.
Digital interaction between people
It’s important to remember that business-to-business (B2B) interactions are always personal; the more we understand this, the more effective our marketing will be.
For instance, when operating in the Chinese B2B platform, engaging methods will include using digital, chatting, and more video. Engaging your clients in the way they want to be a part of is the secret to success.
Brand-named calling services
Marketers must repair and improve their client relationships, which were harmed by the decline in in-person encounters in 2020. The best way to get back in touch is over the phone, however, most people avoid answering calls from ominous-looking numbers.
Branded calling solutions can aid marketers in establishing their identities, boosting consumer confidence in their brands, and ultimately mending damaged relationships.
Using B2C tactics for B2B Marketing
B2B marketing will change to appear even more like B2C. The distinction between personal and professional life becomes even hazier. Expect to see more and more B2B businesses use technology that was previously only used for interpersonal relationships. Watch as friendships that were once formed at work or during working hours move to other venues online.
Creativity that is true in content creation
The need for inventiveness is acute. Contrary to popular belief, the world is not overflowing with artists, communicators, and creatives. As technology advanced, creativity declined.
Therefore, a major trend in 2021 will be real originality in content creation in combination with automation through marketing platforms. The outcome? massively produced, widely disseminated, and highly creative content.