Author: Robert Hipple

According to the Surgeon General, more than 480,000 Americans die each year due to cigarette smoking. And while some experts are optimistic about the potential of electronic cigarettes, claiming they will lead to a decline in smoking rates, others are more cautious. However, regardless of your stance on tobacco products, it is undeniable that packaging has a significant impact on consumer behavior. The tobacco industry has long been criticized for its deceptive packaging that targets children. Tobacco companies have taken these criticisms to heart and are now redesigning their packages in hopes of undoing the damage done by past marketing…