Author: MichaelClark

YouTube has developed over the years into a preferred and important online video platform for the youth. According to studies, these consumers watch web videos 2.5 times more frequently than traditional television programs. When compared to Facebook and Instagram, YouTube is seen by 67% of young viewers as a must-have social media tool. It was discovered that Gen Z users, in particular, use the site 95% of the time, and 50% of them cannot live without it. Thus, the extent of YouTube’s influence on our culture is now prevalent among the young generation. There were over 23 million channels on…

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