Author: IBC938

Before making a purchase, consumers who are smart take the time to research a product and its retailer thoroughly. For decades, this has been the case with consumers. It was not uncommon for them to wander from shop to shop, searching for products, comparing features, quality, cost, companies, and everything else that had to do with a purchase before they made the decision. Having grown up in an age where consumers are more internet savvy, it is not surprising that smart consumers are on the rise. To make their purchasing decisions, consumers still conduct product comparisons with all the information…