Today’s logos must occupy more places than ever before. Your logo might need to be scaled down to fit within a URL bar or blown up to the size of a billboard. Furthermore, your logo must continue to be recognizable in each of these situations. Because of this, it’s crucial to think ahead and take into account every possible logo size and dimension early on in the design process.
When we discuss the sizes and dimensions of a logo. We don’t just mean its actual size. We also mean its shape and orientation. Depending on the situation, these can move around along with the elements of your logo. Besides, we’ve put together the following guide on the typical logo sizes and dimensions for social media, print, and web to help you optimize your logo for every setting. Moreover, you can reach out to various logo service for guidance.
Basics of Logo Size and Dimension
Logos frequently need to be adjusted in size and orientation when used on websites, social media, products, printed advertisements, and so much more. Besides, your logo must be adaptable in the modern digital world.
We can use any background as a backdrop for a great logo, and it will adapt to any size without losing its clarity. In addition to this, start with your design fundamentals to get an idea of how you can accomplish this.
Some of the fundamental principles of logo design that directly relate to logo size are adaptability, scalability, balance, and proportion. Thus, these will be your guiding lights as you shape and align your unique logo for various sizing contexts. According to the type of logo you are working with, sizing is not an exact science, like any other aspect of design, so use your best judgment.
Readable Logo Size
The aim should be to maintain proportions regardless of the destination so that your logo is readable at all sizes.
Uniform Sizes Across All Mediums
Your sizing decisions across media must be consistent and reflect your brand voice. Sizing must be consistent across various mediums.
Vertical, Horizontal, and Square
Regardless of how it is oriented and presented—horizontal, vertical, or square—your logo should be effective.
Refresh Your Memory on File Types
Vector files, like PDF or EPS, are made to scale well. It is always a good idea to have your logo in vector format and to start with that when resizing or reformatting it.
Finally, your logo should be sized so that it is readable, the right elements are highlighted, and it does not feel shaky. Find out more about responsive and adaptable logos here.
Sizes of Logos for Social Media
Social media enables your business to interact with customers and present itself to them. Because of this, it’s crucial that your logo appears credible and appealing on social media, which calls for it to be optimized for all available spaces, including cover photos, banners, posts, and profile pictures.
Here are some general guidelines for social media logo sizing:
- Think ahead. A social media avatar for your business must be in your brand kit.
- Consider using just the logo’s icon in the small avatar spaces.
- For wordmark logos, take into account using the first letter of the logo or a monogram.
Dimensions for logos vary across social media platforms (and sometimes even within those platforms), which is why we’ve compiled a handy guide for the recommended logo sizes on social media:
Facebook Logos
- Facebook profile picture logo dimensions (for both personal and business pages): 180 x 180 pixels
- 820 x 312 pixels for the cover image
- Image for shared link: 1200 x 628 pixels
Instagram Logos
- 110 by 110 pixels for the profile photo
- 161 x 161-pixel thumbnails
- Post a square photo (1080 x 1080 pixels).
- Posting a landscape image, 1080 by 566 pixels
- 1080 x 1350 pixels for the portrait image post
- 1080 x 1920 pixels for stories
Twitter Logos
- 400 by 400 pixels for the profile photo
- 1500 by 500 pixels for the cover image
- Tweeted images must be at least 440 by 220 pixels and at most 1024 by 512 pixels.
YouTube Logos
- 800 x 800 pixels for the profile photo
- Picture size: 1280 x 720 pixels
- Image for the YouTube channel’s cover: 2560 x 1440 pixels
LinkedIn Logos
- LinkedIn profile picture logo dimensions: 400 x 400 pixels
- 1584 x 396-pixel background image
Logo Sizes for Websites and Apps
Remember, a time when you went to a website and found a pixelated logo that was either too big or too small? How did this influence your opinion of the company?
Websites must not only look good, but they must also provide customers with all of the necessary information about their products. Moreover, this includes conveying a cultivated brand impression, and your logo, located at the top of the page, carries a lot of weight in this regard.
The navigation bar (or header) and favicon, which is the icon that shows up on the tab next to the page’s title, next to your URL in the search bar, and in a user’s favorites/bookmarks list, are the two places on your website where a logo is most likely to be seen. Similar to how your logo will probably need to be shrunk to fit the size of an app icon, this time in the form of a minimalist image to maximize the available space.
When Scaling Your Logo for the Web, Keep the Following Things in Mind:
- Does it complement the other elements on the page?
- In both large and small formats, is it distinct and recognizable?
These are the standard dimensions to consider when designing your logo for websites and apps:
Typical Favicon Sizes are
- 16 x 16 pixels.
- pixels (32 x 32)
- 48 pixels by 48 pixels
Sizes of Website Headers
This will depend on the type of website builder you’re using if you’re using one at all. However, here are some common measurements for various situations:
Full Banner
- 468 x 60 pixels
Horizontal Design
- pixels: 250 x 150
- pixels: 350 x 75
- 400 x 100-pixel image
Vertical Design:
- pixels: 160 x 160
Sizes of Mobile App Icons
- 180 x 180 pixels on iPhone 6S and later
- Spotlight Search uses 120 x 120 pixels.
- Settings: 87 x 87 pixels
- 152 x 152 pixels for the iPad
- 192 x 192 pixels for Android
- 62 x 62 pixels for Windows
Amazon’s logo is an excellent example of a logo that works well on both the web and in print. The all-lowercase wordmark with a swoosh connecting the “a” to the “z” appears on packing tape, boxes, padded envelopes, digital ads, banners, and other items. Moreover, it’s also simple enough that it converts perfectly into a small favicon by moving the swoosh beneath the a.
Lastly, it just goes to show how important simplicity is with digital designs to allow the logo to shrink in size without losing its distinctive qualities.
Print and Merchandise Logo Dimensions
Your logo could appear on everything from signage to t-shirts (on a chest pocket or full size over the front or back), pins, mugs, packaging, and more in the realm of print media. While digital spaces tend to favour smaller dimensions, the size of print media varies greatly. That’s why it’s critical to make a list of what you’ll need as soon as possible and to ensure that your logo can adapt to changing circumstances.
The following are some of the most common print sizes:
- 3.5″ x 2″ business cards
- Mugs: Regular 7.5 in x 3 in 11 oz mug
- Hats: Because hat sizes and styles vary, a logo size of 3-3.5 inches wide is recommended.
- T-shirts have a maximum print area size of 14 in x 15 in. Consider printing a logo on a chest pocket, which should be approximately 4 38 in x 5 38 in.
- Totes: A standard bag’s ideal print area is 14 in x 16 in (sizes may vary depending on the bag).
- A4 (the most common letterhead size): 210 mm x 297 mm
- Envelopes:4 18 in x 9 12 in
Conclusion
When it comes to logo sizing, keep in mind that adaptability is your most valuable asset. Even if your logo needs to fit into five spaces today, it may need to fit into hundreds in the future. Furthermore, always leave room for your logo to (literally) grow with technology and show off its best side to the world—even if that means viewing it through a magnifying glass!
