A UGC platform essential to help your company stand out the midst of a highly competitive digital market.
Naturally Social media has become the most popular source for eCommerce sales. IN the real world, SOCIAL COMPANY IS SET TO REACH $84.2 BILLION BY 2024.
However, social success involves much more than just posting cute photos on your Insta. Your followers want real, honest content that will make them click”buy “buy” option.
You’re probably aware that you require user-generated content (UGC)–and plenty of it. The issue isn’t so much knowing the advantages of UGC however, it’s the best methods to get it.
It’s possible that this is the case for you if you own a huge well-established eCommerce brand. There are probably customer reviews, videos and pictures available.
However, eCommerce companies that are growing may not have the fan base to draw UGC.
This is a trap You’ll need a lot of people to get UGC However, it’s impossible to obtain UGC without having engaged shoppers in the first place.
What’s the best way for a brand to be successful?
Let’s take a look at a broad review about the basics of what UGC is (if you’ve never had the opportunity to hear about it before) as well as the reasons why it’s vital, and 13 platforms to quickly source high-quality UGC.
What’s user-generated material (UGC)?
Are you finding UGC something new to you? No worries! Brands are only beginning to understand the value of content created by users.
With UGC you can depend on your customers to produce content for you.
UGC could refer to any kind of content not produced by your business.
UGC may take the shape of:
- Textual reviews or written reviews.
- Unboxing videos.
- Photos of the product.
While you’re free to continue producing branded content, UGC does a lot of things that your brand-name content simply can’t achieve.
In essence, UGC can be described as the electronic form of marketing through word-of-mouth.
Since 92% of SHOPPERS trust the opinions of people within their networks over advertisements Every eCommerce company has the need for UGC.
It’s because UGC isn’t as prominent as paid advertisements. It appears to be a normal aspect of the feed of a user This means that customers are more likely be interested in an unboxing video for your product rather than an advertisement from your business regarding the product.
The advantages of UGC platforms for 2022.
If you’re thinking “Who really cares about user content? I’m just making myself!”, you probably do not realize the potential of UGC at this point.
Think about it this way the fact that you’re selling an item in a post-COVID environment. The brain of no one is operating exactly the same way, as it was last year’s COVID, which implies you need to change your marketing strategies to remain pertinent.
If you make the leap onto UGC and your company will reap the rewards.
1. It’s applicable
If your customers aren’t able to visualize their experience using your product and aren’t able to visualize themselves using your product, you’re in trouble. UGC is important because it’s accessible because it’s coming from other consumers.
Yes, there’s a place and a place to post traditional, more polished content however, that’s never the most effective choice.
In actuality after the pandemic, some brand content may appear sluggish and unrelated.
You’ll need to build trust with your customers. 93% of MARKETERS are of the opinion that consumers are more receptive to their peers’ opinions than they believe in them (sorry however, it’s the truth). The most effective method of building trust is to highlight content from other users on your site as well as on social media, emails and other channels.
2. UGC creates relationships
Customers would like to “know” the brands they’re purchasing from, however, when it comes to marketing it’s difficult to connect with followers on a per-person basis.
The issue is that it’s extremely difficult to manage these relationships with customers on a large.
UGC allows you to establish strong relationships with your customers, even in the case of hundreds of customers. When you publish genuine, relevant content, it will make your brand stand apart. Brands that are authentic and honest attract customers. the content authentic; in the actual fact 95% of shoppers say authenticity is a key factor in deciding where they will shop.
3. UGC produces results
Sure, authenticity and relationship-building are super important. However, we are aware that you will require tangible evidence to present to show your bosses that UGC really is worth the money.
Luckily, UGC has a significant impact in your business bottom line. Simply look at the STATS:
- UGC increases conversion rates by 10 percent.
- Campaigns using UGC are 29% more successful in conversion rates than campaigns that do not have UGC.
- Ads that use UGC receive 4x the number of clicks and 50% less spending on ads.
UGC certainly has plenty of benefits for your company. If you’ve not used it yet , and you’re not sure what to do it is recommended to start by using an UGC platform.
Why should I use the UGC platform?
If you’re looking to conduct UGC correctly, we suggest making use of a platform to organize and record all the data.
We get that adding a platform into your marketing strategy is a significant choice. The question is why eCommerce brands require the UGC platform?
It all boils to this:
- DIY sourcing is a long time Are you reallyhave the time to meticulously search through Instagram and review websites and emails? Doing a DIY method requires you to do it manually using this UGC once you’ve found it. It’s a nightmare that takes a lot of time.
- UGC platforms simplify your work The structure of the UGC platform helps you save time. It will automatically search for UGC and then converts it to a format that is suitable with your group. Certain platforms allow users to share the UGC directly through your dashboard. Easy, right?
- Platforms have existing relationships: Psst, did you know that you can TAP INFLUENCERS to help you with UGC for you? A reliable UGC platform will match with experienced influencers and creators of content to help your UGC get even more effective.
You’re welcome to take the DIY approach however we’re willing to wager that it’s not viable to your group. If you’re ready to go to UGC for real, you should turn on a trusted website that can reduce time and marketing in a large an affordable scale.
The top 13 UGC platforms for your business
There are many UGC platforms available. In essence, they have a lot in common. similar functions. We suggest experimenting with some UGC platforms to identify the best one for your company.
Don’t know where to start? Look through this list of 13 UGC platforms to start.
1 – Idukki
We’re not opposed to content that is created by ordinary users and clients. Sometimes, however, you’ll want to get more from your UGC and the grainy images you’re getting from Instagram may not be enough.
This is the reason why Idukki stands out. Idukki lets you take the director’s chair and determine what type of content you require and the type of content you’re confident will bring in the most sales.
Our carefully curated influencer network is invitation-only that ensures you receive hand-picked influencers who are specifically targeted to your goals and your target audience.
Instead of asking people to post UGC Instead of begging users to submit UGC, make use of Idukki to work with influential people. The influencers will:
- Create high-quality UGC as per your brand’s guidelines.
- Make sure you promote your content to the people who are interested in it.
- You will be granted all the right to use the material.
You can source UGC and increase your reach and control all the content on the Idukki platform. It’s an unbeatable triple-win. Idukki also comes with simple campaign management tools to manage communications and payments, which means finding UGC from seasoned creators is simple.
Pixlee is an UGC platform that lets users to collect the content, curate it, make it and discover UGC. It automatically collects information from the social networks sites, shoppers, influencers as well as your employees.
Pixlee is a single feed that you can view in your dashboard. It includes content from both your customers and influencers.
It also includes features such as:
- Store-able content.
- Artificial Intelligence-powered Search Filters.
- A tool for social scheduling (for those who are tired of Buffer and Hootsuite).
- Engage options. You can respond quickly to comments and engage with customers and customers without having to leave Pixlee. Pixlee dashboard.
- Personalized, localized content for your digital ads.
- Emails for abandoned shopping carts that are specific to the product.
Oh I forgot to mention that Pixlee has an authorization system, so you won’t have to fret about being the subject of the possibility of a lawsuit over your UGC.
TINT is an enterprise brand platform which means that if your business is growing rapidly It could be a great choice for a platform that is scalable such as TINT.
TINT lets you combine all of your content into one location to find UGC faster.
It is possible to join a variety of social networks to your feed and filter them by dates, keywords engagements, etc.
It also includes: UGC platform is also comprised of:
- Permissioning features. You can ask permission to an individual’s content on the platform. TINT will also detect potential copyright issues with an image and notify you of any issues before you upload it.
- Templates to allow you to modify the content to reflect your branding.
- A photo editor that can reuse images in many ways without ever leaving the application.
- A video converter.
- Analytics dashboard.
TINT is unique due to its use of machines learning in order to streamline the majority part of curation (translation is that you don’t have spent as long working on UGC). TINT will present the most valuable content, and will give each one the score it deserves according to its efficiency and relevancy.
We’re awestruck by Stackla’s amazing geolocation tools. If you’re looking to target customers in a specific region, Stackla is a great option to source UGC.
Stackla is a collection of information from more than 25 sources.
It can be used to share, search with others, download and display the entire creative output of your company together.
The organic influencers tool from Stackla will create a list of users who have already created material for you in a natural way. Make use of Stackla to:
- Ranking organic influencers.
- Contact potential influencers.
- Invite organic influencers into your Influencer program.
- Offer incentives and briefs to your influencers who are organic.
5 – BAZAARVOICE
Bazaarvoice is primarily an online platform to manage review reviews. However, it’s also a excellent platform for UGC also. It lets you measure the brand’s or product’s exposure and keep track of the sampling data for products.
For instance it is possible to make a campaign for a sample product by using Bazaarvoice to get your product into the hands of buyers.
Reviewers can leave a positive review of your company and receive free items for their trouble.
Don’t overlook the power of reviews: they can lead to > AN 18% UPRISE in sales from eCommerce. Utilize Bazaarvoice to gather reviews and use them to build UGC campaigns.
You can also join the Bazaarvoice’s “influensters,” a community comprised of people who:
- Write reviews.
- Send images and videos with friends.
- Answer and ask questions.
- Get connected with the brands you love.
Get more reviews, and help encourage more high-quality UGC through those reviews by using the help of a UGC platform such as Bazaarvoice.
6 – OAPIC
Who doesn’t love visual marketing? In fact, more than
If you’re a fan of visuals, then you may want to consider Olapic to be an UGC platform of preference. Olapic claims to be an all-in-one platform that can be used for:
- Marketing with influencers
- Video in short-form
Olapic utilizes AI to identify what type of content will be most effective for your channels of marketing If you’re not sure about what your customers would like, this service will help you decide.
The platform is unique due to the “content that is in motion” feature. It takes stationary UGC images and converts the images into brief, brand-named videos that you can distribute across multiple platforms. And, you could even make them shoppable that is essential for eCommerce!
Yotpo is a favored website used by eCommerce brands.
What began as a way to source reviews and testimonials has now grown into a full-on UGC adventure.
Yotpo helps companies find and use social proof to increase sales. Some of its most prominent features are:
- Shoppable galleries that you can access on your homepage to discover new products.
- UGC photos on pages of products give the buyers a live experience of the products they’d like to purchase.
- It is a good idea to display UGC in the shopping cart page. This can reduce cart abandonment, and, when done properly can be a good upsell to increase your average purchase value.
Yotpo is ideal for eCommerce companies that need to integrate the feeds of UGC to their site. Users who view UGC galleries spend an average of 90% more time on your site This increases the likelihood that they will purchase your items.
8 – SHORTSTACK
There’s one thing that shoppers like more than UGC and that’s interactive content.
… to encourage greater shopper involvement and increase the amount of UGC.
Many shoppers enjoy participating in A PHOTO CONTEST, especially if they can get something for free.
Most importantly, using a an application such as ShortStack you can make interactive content that will increase your list of customers who contact you.
ShortStack also comes with other exciting features, such as:
- The embedding of websites for an effortless experience.
- Analytics of engagement.
- Website, CRM Integrations with email and CRM.
Although ShortStack isn’t the typical UGC system, it’s an excellent method to discover more about your audience and tailor every step of your funnel. Because 75% of MARKETERS claim that personalization enhances outcomes, it’s not a bad idea to test it out.