You can find the most talented web design agency in Brisbane and still feel something is amiss! Because web design Brisbane don’t share everything with clients. Like every industry, the web design industry also has its share of secrets. It’s good in a way not to overwhelm the client, but some secrets need to be out in the open.
So, we are here to spill our secrets because a little transparency could go a long way.
#1 Quality doesn’t mean expensive
A web design agency may or may not tell you this, but quality doesn’t always cost a fortune. For a long time, people widely assumed that high-quality websites could only be created by persons who charged exorbitant fees.
As a result, many business owners settle for subpar websites since they do not have the funds to hire a top-tier web design agency sydney. However, web designers who build quality websites are available at various price points.
Though, finding them or not depends on the level of research one does. You can request references from your connections for reliable web design agencies in Brisbane or use Yelp.
#2 Ordinary websites can be high-performing
Many people think a website needs innovative and high-end feature elements to perform well. But that is only a fallacy.
Each business or individual needs different things. Not everyone requires high-end design elements in their websites. Even after knowing this, people still want such features because they think it’s the only way to have high performance on their website.
Let us burst your bubble; an ordinary website with minimal designs can also perform well. So, our advice is to consider if a particular element goes with your brand image or message and then decide. Otherwise, they will only become a distraction for the users.
Also, re-affirming our first point, ordinary websites need comparatively cheap website design costs.
#3 Website vs. Web Ecosystem
Do you know that a web ecosystem is distinct from a simple website?
People often think they need just one website, and customers will come flocking. However, it is a misconception. What a business can achieve with a web ecosystem is far beyond what a simple website can.
If a web design agency (or even you) thinks this way, you are making a mistake. Your website is only part of a larger system of interconnected marketing tools, such as lead generation tools, conversion monitoring tools, and so forth.
Some of these components are located within the web page, while others are outside of it. Everything comes together to help you achieve your goals.
So, if your agency merely builds a website and hands it over, you’re probably working with someone who doesn’t comprehend the whole scope of the job.
#4 Web design is always a WIP
Some web design agencies charge one-time fees to redesign a website. It could be outrageous sometimes. So, don’t do it blindly.
Considering a website is always a work in progress, you shouldn’t be paying a one-time fee. Websites need regular updates, so it is better to go with a monthly flat rate. You can discuss this with your agency and see if they are on board.
Most of the time, the required updates are too simple to pay separate fees—-for example, a headline change or signup page update. Sometimes, there could be significant improvements as well.
So, it is better to go for a monthly flat rate and enhance the website over time. This is not only for design updates but also for overall support a business needs in achieving its goals. For example, improving monthly sales and leads through web funnels. (Remember the ecosystem we talked about?)
#5 Design and Branding are separate skills
A web designer can design your website but never understand your brand as much as you do.
Needless to say, branding and web design are distinct skill sets. So you better collaborate with web designers. This ensures better expression of your brand identity and values on the website.
Branding encompasses ideas like market segmentation, brand message, and different parts of marketing. So, a business representative must collaborate with the designer.
#6 The 60/30/10 rule
This is as much of a secret as it is a rule, which only the industry people know. Your agency may or may not have time to explain everything to you. But you need to understand the 60/30/10 rule before you approach a web design agency in Brisbane.
Colour is used in graphic and creative design in a 60/30/10 ratio; 60% for dominating hues, 30% for new hues, and 10% for accent colours. The logic behind this rule is that too many creative things at once confuse consumers. So, it’s best to combine the old with the new, gradually adding to the familiar concept.
And when the new becomes known, add something more. This is the 60/30/10 rule and can be used in any part of the web ecosystem, not necessarily only the colour. Understanding this will enable you to better support the web design process.
We hope these little secrets will help you in your web design projects. Though the essence is the same, each web design agency has its working style. Discuss the above points with them ahead of time and see what they think.
Read also : Modern Web Design and its 6 Trending Elements