Your business depends on conversions since they affect how quickly you can bring in new clients. While there are a number of strategies to boost your online conversion rates, improving the design of your website is the most successful strategy for professional search engine optimization services.
By Default, Aim Toward Simplicity:
Visitors will depart if it takes too long for them to find what they’re looking for. (Our attention span has decreased to the 3 seconds of a goldfish.)
Some websites are so overrun with widgets, pop-up ads, and dazzling graphics that users may lose track of why they came to the site in the first place and leave right away.
Although sidebars, additional menus, and pop-up windows may keep visitors on the website longer, they also prevent them from taking action. Visitors who feel overwhelmed by their options may choose not to take any action at all.
For the majority of websites, column-oriented designs or grids can be effective. Visitors will be more likely to remember what they discover there if your website is visually appealing. Also, take into account the device they are using to access the website through an online digital marketing company. On mobile devices, users often scroll below the first column, so if your site is responsive—which it should be—they won’t see the second or third column until they reach the bottom of your page. If you intend to add a significant sidebar to your desktop version, bear in mind that there are techniques to re-organize based on the device.
To prevent annoying visitors, if you must use pop-ups, make use of sticky pop-ups that remain off to one side of the screen.
Make It Simple To Navigate:
Quick and frustration-free navigation depends on the organization. Even if your website has a menu at the top, consider where your visitors might want to go after viewing particular pages or blog posts. Will you provide them with clear next actions or options somewhere on the page, or will they mouse over the main menu or internal links instead?
Giving your goods and services categories will also be useful when consumers enter search terms into your search field. Verify that everything populates properly; often, this is done by pulling data from categories.
Don’t put all of your shoes in one big category if you offer athletic apparel and then expect customers to sort by kind. Instead, provide links that allow consumers to select from a variety of running, CrossFit, weightlifting, and other shoe options. Conversion rates on your website will increase if it’s simpler for visitors to find what they need.
Your Friend Is Negative Space:
It can be enticing to include as much information as possible on your website, but doing so can backfire. The use of negative space allows your pieces to breathe while directing the viewer’s gaze around the screen.
Distribute your website vertically rather than attempting to squeeze everything onto the first screen if you want to incorporate multiple features on a homepage, such as featured products, the most recent blog entries, and newsletter registration forms. Allow viewers to scroll down the page to see each aspect in turn.
You should use negative space when writing your copy as well. Instead of creating lengthy paragraphs, divide your work into smaller paragraphs that are only two or three lines long. To ensure that there is enough space between the lines, headings, and the edge of the screen, experiment with the padding and margins.
The pages with a lot of text can be broken up into bullet points and images.
Raise The Bar For Testing:
When it comes to optimizing the pages and your website’s content to increase conversions, A/B testing is unquestionably crucial.
When trying to increase website conversions, A/B testing your design is usually a smart idea because results don’t always correctly reflect human behavior.
However, you could also save yourself a ton of trouble by just having visitors test your website for themselves. Contact a portion of your audience via email or other means. Request that they visit your website and provide a detailed account of its usability and interface. Don’t forget to thank them for their time with a free gift or discount.
According to research, it’s preferable to use beginner design testers as opposed to experts who might already be aware of the issues they’re trying to find and may not be able to see things from a different perspective.
Heatmaps are a fantastic alternative if you’d prefer to forego asking a group of clients or friends for feedback on their interaction with your website.
Don’t Make Your Meals Too Inventive:
- You shouldn’t try out novel website designs on the menus.
- Getting too innovative may reduce your website’s conversion rates since visitors want familiarity. Nielsen-Norman Group’s design professionals advise adhering to a few best practices.
- Place menus in well-known areas.
- Sticky menus for lengthy pages
- Use colors for backgrounds and text that have a great contrast ratio.
- Use only well-known labels, such as “About” and “Blog.”
- Ensure that menu items are readable and clickable on all devices yet tiny enough to fit on the page.
Accept Gorgeous, Top-Notch Graphics:
There are no thumbnails. Stunning graphics and photos of the highest caliber are in. Websites must provide visitors with a comprehensive experience because individuals spend an average of an entire day online each week. Bold, vibrant graphics provide just that.
If you want original photos, it’s essential to employ a professional photographer. Remember that your viewers will notice if your photographs aren’t fully pertinent or serve no function at all. To increase your website’s visibility, don’t forget to add the proper ALT tags and captions to your photographs to improve their SEO.
Don’t Get Click Fatigue
Click fatigue may sound like a millennial invention, but it’s not made up. Poorly designed electronic health records systems with many conversation boxes and login prompts are a growing cause of employee burnout in the healthcare sector.
Healthcare personnel has no choice but to click to complete their task. On the other side, website visitors will simply exit the page. In fact, 34% of prospective buyers will back out of a transaction if a website needs them to register for an account, but only 45% of online stores support guest checkout.
Put Responsive Design To Use:
Mobile devices are responsible for over 52.2% of all website traffic. That percentage is even greater in Asia and Africa, at 65.1% and 59.5%, respectively. Visitors will go to another website if a website doesn’t render correctly or if the links are difficult to click.
We advise employing responsive website design rather than building separate mobile and desktop versions of your website. Your website will appear fantastic on any device, thanks to responsive design.
Use Heatmaps To Your Advantage:
Instead of reading every word on a page, most website visitors scan it from left to right and down.
Heatmaps aren’t perfect, but they can be useful for identifying serious design flaws. For instance, if your CTA button is placed in a low-engagement area, knowing that can help you increase website conversions.
The Key Is Speed:
All of the aforementioned advice is useless if your website loads slowly. What is content writing, Customers anticipate a website to load in two seconds or less in 47% of cases? 40% of users will abandon the page entirely if it takes more than three seconds.
Additionally, website speed can affect your SEO rankings. You may prevent this serious error by testing your website’s speed at Pingdom and making the recommended improvements. Using heatmaps, you can quickly see where users are interacting with your website.