Running an eCommerce website is no mean feat. There are many moving parts, and if nothing is working out properly, it can leave a great impact on your eCommerce business. That’s why it’s important to ensure your website is up to par and make it feasible for your customers to buy from you.
If you’re not sure where to start, don’t worry. Some of the best eCommerce SEO agencies out there have put together a list of 10 essential web design tips for creating a successful eCommerce website. By following these tips, you’ll be well on your way to driving more traffic and sales to your site.
Keep Your Design Simple
When it comes to eCommerce web design, less is more. You want your customers to be able to find what they’re looking for quickly and without any hassle. That means your design should be clean, organized, and easy to navigate.
Use High-Quality Images
High-quality images are a must for any eCommerce website. After all, your customers can’t touch or try on your products, so they have to rely on the images you provide to make their purchase decision. Make sure your product photos are clear, well-lit, and professional.
Use Product Videos
In addition to high-quality images, you should also consider using product videos. Videos are a great way to give your customers a closer look at your products and how they work. They can also be helpful for demonstrating how to use or assemble a product.
Make Your Call-To-Action Buttons Stand Out
Your call-to-action (CTA) buttons are one of the most important elements of your website. After all, they’re what you want your customers to click on to make a purchase. Make sure your CTA buttons are big, bold, and easy to find.
Offer Free Shipping
Free shipping is another best way to encourage your customers to buy from you. If you can afford to offer free shipping, make sure it’s prominently displayed on your website. You can also offer free shipping for orders over a certain amount.
Use Customer Testimonials
Customer testimonials can be extremely helpful in boosting your sales. They’re a great way to show potential customers that your products or services are high-quality and that you can be trusted. Make sure to include customer testimonials on your website.
Offer Live Chat
Having an impromptu live chat feature on your website can be extremely helpful for boosting sales. It allows potential customers to get their questions answered in real-time, making them more likely to buy from you.
Make Your Website Mobile-Friendly
In today’s day and age, having a mobile-friendly website is essential. More and more people are using their phones and tablets to do their online shopping, so you must ensure your website is accessible on those devices.
Use Abandoned Cart Emails
If a customer adds something to their cart but doesn’t complete the purchase, then you can send them an abandoned cart email. These emails remind the customer that they have something in their cart and provide a link for them to complete their purchase.
Use These Web Design Tips For Creating A Successful eCommerce Website.
By following these web design tips, you’ll be well on your way to creating a successful eCommerce website. Just remember to keep your design simple, use high-quality images, and make your CTA buttons stand out.
These 10 essential web design tips for creating a successful eCommerce website should help you create a website that is attractive, user-friendly and drives conversions. Understanding the needs of the customers and the importance of a clean, minimalistic design, fast load times, trust-building elements and effective navigation will all help to ensure the success of your eCommerce website.