If you want to make a name for yourself on YouTube, whether you’re a business owner, content producer, or marketer, promotion is the best option.
After all, the site is actively used every day by more than a billion individuals! Additionally, you need to promote your YouTube channel on these sites to make the most of them.
However, the real issue is how to promote your YouTube channel and content.
YouTube video promotion is more difficult than it seems. Most of you might not be familiar with the advice or strategies you’ll need.
And so, we’ve put together a list of 10 tried-and-true methods for promoting YouTube videos.
We can assure you that if you actively implement these strategies, your channel will quickly go from having no viewers to having millions!
So what’s the hold-up? Enter the fray!
10 Strategies for Promote Your YouTube Videos
Post Videos You Have Made under the Community Tab
One of the best areas to promote both new and old YouTube videos is the community tab.
Even before your videos go public, you may pre-promote them using the community tab. Additionally, you can use this platform to interact with your viewers outside of the videos. Your audience will be motivated to watch the video if you do it this way.
Make sure to write a post that explains why viewers should watch your videos before marketing them on the YouTube community area.
Here is an illustration of how Neil Patel uses the community tab to promote his YouTube video.
You must have more than 500 subscribers in order to use the community tab’s feature, so be aware of that. After 1,000 subscribers, YouTube unlocked the feature prior to October 12, 2021. However, Youtube dropped the requirements for the Community page in order to help the creator community.
Guidelines for Promoting YouTube Videos on the Community Tab:
- One of the best ways to generate buzz before publishing your video is through polls. You can poll your viewers to find out what they thought of your videos and what kind of content they would like to see.
- Always remember that community surveys don’t have to be about your YouTube channel. It can be used in a more entertaining way to engage your subscribers in discussion on a topic linked to your channel.
- A fantastic area to contribute the behind-the-scenes material from your video is the Community tab. In order to give your subscribers a peek into your daily life, you may also publish a photo from it.
- It will assist you share the authentic part of your life if you share informal posts and BTS content. And more people will be able to relate to your videos in this way.
- Share GIFs or a video clip to interact with your audience while promoting your video.
- Share only content that your subscribers can access on your social media channels to attract more viewers to your channel and content.
- Cross-promote videos or work with other YouTubers using the community option to increase engagement.
Employ Captivating Thumbnails
Your videos are more likely to be recommended on YouTube the more interest the audience has in them.
And using attention-grabbing thumbnails to advertise your YouTube videos is the ideal approach to draw in your audience.
By default, YouTube will use a screenshot from the video as a thumbnail if you don’t create or personalise one for each video. By doing this, YouTube occasionally produces fuzzy or unappealing thumbnails.
To make your videos appear interesting, it is best to develop personalised thumbnails. You can modify your thumbnails using a variety of photo editing applications, like Canva.
Here is an illustration of a good, captivating YouTube video thumbnail. Pamela Reif, a fitness coach, publishes videos with identically formatted and written thumbnails.
Additionally, it appears from her more than 8 million subscribers that the thumbnails are really working well for her.
The best practises for a thumbnail on YouTube:
- Your YouTube video thumbnail should be “as huge as feasible,” according to Google. After all, the image you choose for your thumbnail will serve as the embedded player’s preview image.
- However, keep in mind that Google recommends a dimension of 1280 pixels wide by 720 pixels tall when choosing thumbnails. Additionally, the image must fit under the 2MB size restriction and have a minimum width of 640 pixels.
- The following file types should be used to upload your movie thumbnail: GIF, JPG, PNG, or BMP.
- Your thumbnail’s text should be clear and compelling in order to draw viewers’ attention to the video.
- Make sure the thumbnail is pertinent and clarifies what the video is about instead of utilising clickbait.
- Include your brand’s logo and colours throughout the video to show the individuality of your brand.
- As you customise the thumbnail, keep in mind that less is more. Therefore, avoid cluttering the image with text and logos. Make it basic, understandable, and straightforward.
Post YouTube videos to forums and specialised Q&A websites.
Some excellent locations to advertise your YouTube videos are on Q&A websites and relevant communities like Quora and Reddit.
The majority of users of these websites either seek information or new content in order to answer their questions. And both audiences can benefit from your videos.
Let’s imagine, for illustration, that you produced a movie outlining the ideal SEO procedures for blogs. To share your video link with the audience, simply find queries about SEO blogs on subreddits or Quora.
Here is how businessman GaryVee advertised his YouTube video using Quora, one of the most well-known Q&A websites.
Guidelines for Successful Video Promotion on Q&A Websites:
- Make sure to read the subreddit’s rules before marketing YouTube video links there.
- When answering questions on Quora, avoid being overly commercial.
- Don’t forget to add value to every response before sharing your video link
- Use facts, infographics, and screenshots to back up your claims.
- Use visual content, such as photographs, GIFs, and animations, to attract more viewers.
- You may also run paid advertisements on websites like Quora after responding to the queries.
Use a killer intro to start your videos.
Making a stunning hook or opener is the best approach to market a YouTube video in today’s busy environment.
You only have a brief window of time to seize and keep your audience’s interest throughout the entire video. If the beginning of your video is not engaging enough, viewers will quickly skip it.
So, here are some ideas for engaging intros for your videos:
- Your video’s audience will watch it all the way through if you can hook them with a compelling story at the beginning. People can be engaged most effectively through storytelling.
- By introducing your video with a statistic or interesting stat, you can pique the interest of your viewers.
- Surprises are always fun. More viewers will click the link if your video intros have a surprise element.
- Unless the video offers people something, nobody will care what it is about. Therefore, begin with an introduction that describes in detail what you’re delivering in the videos or how it would benefit them.
- The most popular YouTube video introduction is a question. To make a strong hook, provide a question.
Email Your Email Subscription List
To properly advertise your YouTube videos, always keep an email list on available.
You might believe that email marketing is a dated strategy for promoting videos. But the truth is that more than 66% of marketers think email is a worthwhile investment.
So, make an email list that comprises members of your desired demographic. Write a compelling newsletter email that is pertinent to your video specialty after that.
You can now publish the video link directly to your Youtube page or embed it in your blog post to promote it. You can also share the blog’s URL in your newsletter.
Popular copywriter and YouTuber Alex Cattoni frequently sends newsletters to her email subscribers that highlight her most recent YouTube video.
Guidelines for Sending Attractive Email Newsletters:
- Subscribers are enticed to click on your email by the subject line. Therefore, be sure to give the subject line some thought.
- For greater interest, keep the subject succinct (41 characters or less), straightforward, and alluring. It should state the purpose of the mail. Also, refrain from utilising topic lines that are clickbait or spam.
- Make your newsletters valuable, just like any other piece of material. Make it special, share information, and host prizes to maintain its value.
- Include graphics, behind-the-scenes photos, GIFs, and Emojis to make the newsletter aesthetically engaging.
Hold Giveaway Competitions to Draw Huge Attention
Running giveaway competitions is unquestionably one of the best strategies to get huge attention to your YouTube videos.
Contests involve your audience and are entertaining and interesting. You may easily get their likes, comments, and sharing of your movies in this way.
There are millions of YouTubers who advertise their videos with fun giveaways. For instance, they plan freebies for birthdays, the new year, Q&A sessions, giveaways after 100,000 members, and giveaways after 1,000,000 subscribers.
Here are a few brief guidelines for organising a fun giveaway:
- Begin the giveaway with a specific objective in mind.
- Make guidelines and rules for the competitions. Be sure to remember YouTube’s guidelines and limitations.
- Pick a giveaway item.
- Cross-promote the contest on several social media platforms, such as LinkedIn, Facebook, and Instagram, to generate buzz about it.
Work with other YouTubers on projects
Collaboration with other YouTubers or Brands is the best strategy to promote videos on YouTube.
Collaborations with other YouTubers are a terrific way to increase your audience. You can get new promotion ideas or content suggestions from well-known YouTubers.
Find the ideal YouTuber in your niche with a high engagement rate first for a fruitful cooperation. Always remember to ask yourself:
- What does the individual have to offer my audience?
- Do their videos appeal to your audience?
- Justifications for their cooperation with you
- Why will your video be a hit with their audience?
Each day, popular YouTubers or channels receive hundreds of comments. Therefore, if you pitch to these channels, be sure to be concise and include a strong value offer.
It would be horrible if you gave your collab partner a shout-out in your video and when your subscribers went to check the video, it hadn’t yet been uploaded. Therefore, before promoting the video, make sure to agree on the precise launch time or date.
Make a buzz about the collaboration video before posting it. Create posts to create excitement if you and your collaboration partner are active on social media platforms.
Distribute your videos on social media.
Unquestionably, one of the best methods for promoting YouTube videos and creating active communities is through social networking platforms.
Nothing can compete with social media in terms of engagement, thus after publishing your video, give it top priority to be promoted on various platforms.
Social media algorithms, on the other hand, promote material that keeps users on their platforms. Create some important points from your video instead of simply giving the link to it. You can also cite a passage from the movie.
Post a little video preview, such as a 30-second clip, after writing the caption to draw viewers’ attention.
Quick Tips for Social Media Promotion of YouTube Videos:
- Depending on the target audience for your channel, select the ideal social media site to promote your postings. For instance, if you run a YouTube culinary channel, advertise your cooking videos on a visual network like Instagram.
- Never chew more than you can bite! You run the risk of becoming worn out and posting monotonous content if you advertise videos across all social media platforms. Consequently, concentrate on one platform at a time and expand gradually.
- Avoid sharing direct links to your YouTube videos on social media. To advertise your YouTube channel and videos, create engaging captions that are well-written, valuable, and interactive.
Use YouTube paid ads
It’s a fact that gaining natural views on your videos is difficult. You won’t start off with thousands of subscribers, especially if you’re a rookie.
Here is where you can benefit from paid YouTube adverts. You can increase the number of views, likes, and channel subscriptions by using paid advertising.
However, establish a clear campaign goal before putting advertisements on your videos; for instance, choose whether you want clicks, conversions, or impressions.
Create the advertising campaign with a certain audience in mind. Consider their hobbies and demographics to determine the kind of advertisement you should run.
The following list of YouTube ad formats can be used to run the most effective campaigns:
- The advertisements you view prior to, during, and following a video fall into two categories: skippable and non-skippable. After five seconds, you can skip the skippable adverts, but you have to watch the entire non-skippable ad.
- Display advertisements: The right sidebar of videos has display advertisements. These advertisements are only available on desktop.
- Bumper ads: Bumper ads are non-skippable advertisements. Before watching the YouTube video, you must first watch these advertisements.
- Advertising that are partially translucent and appear at the bottom of videos are referred to as overlay ads. Overlay advertising are a similar format to display ads.
- Advertisements that are sponsored are made to highlight a product or other video content. On pertinent videos, sponsored advertisements are shown.
Maintain a Regular Posting Schedule
YouTube content producers have to deal with a lot of tasks in a day, from videoing videos to editing. It’s normal to forget to keep a regular blogging schedule with this hectic schedule.
But having a regular posting schedule is essential for properly promoting your videos.
Consistency gives your viewers a reason to continue being enthusiastic about your upcoming videos. Consistency demonstrates your efforts as a content developer.
Your audience will be able to anticipate exactly what they may learn from your videos if you maintain a regular posting schedule.
The YouTube algorithm is the most crucial justification for sticking to a regular schedule, though. The algorithm adores reliability. Therefore, if you consistently publish high-quality content, more people will see your videos.
You can use the following advice to maintain consistency on YouTube:
- Regarding your posting timetable, be specific. Inform your subscribers in advance of the precise posting time for the video.
- Before posting, you can display your upload schedule to the public using the community tab or the channel banner.
- A consistent thumbnail template will boost your YouTube video views in addition to saving you time. You keep a consistent brand tone, make sure to use the same style, colour, typefaces, and logo on your thumbnails.
- Observe the consistency in your area of content.
- It’s a good idea to post once every week to increase interaction. To increase subscribers, views, and shares, you should post as frequently as you can.
To establish a regular posting schedule, use post scheduling software like Video Boosters Club, SproutSocial, Buffer, and Publer.
A Conclusion
You’re all set! There are a few tried-and-true strategies for promoting YouTube videos.
This article should have made it clear to you how crucial video promotion is and how you can do it all on your own with a little assistance from social media tools and platforms.
Which of these methods are you planning to attempt first, please? Whatever option you decide on, be sure to let us know in the comments what was most successful for you.
Also Read: List Of Activities For YouTube Video Promotion In 2023
